American Commercial Auto Insurance

Resource

Google Business Profile Checklist

Work through this once. It usually takes an afternoon. A complete, active profile is the single biggest driver of local calls for a commercial insurance agency.

Basics (do these first)

  • Business name matches exactly what's on your signage and website (no keyword stuffing)
  • Address is verified — postcard, phone, or video verified with Google
  • Phone number is a local number (not a call-tracking-only number)
  • Website URL points to your homepage on https://aca22.com
  • Primary category is set to 'Insurance Agency'
  • Secondary categories added: 'Commercial Auto Insurance', 'Truck Insurance', etc.

Hours & service area

  • Regular hours listed for every day you're open
  • Holiday hours updated (do this quarterly)
  • Service area set (list the counties/cities you write, if you serve customers off-site)
  • Appointment link points to your quote page

Photos & video

  • Logo uploaded (square, min 250×250)
  • Cover photo uploaded (landscape hero image)
  • 10+ photos of team, office, trucks you've insured (with permission)
  • 1–2 short videos (under 30 seconds) — team intro or client testimonial
  • Fresh photo added every month (Google rewards active profiles)

Services & products

  • Every commercial auto class listed as a Service (tow, dump, box, sprinter, heavy, fleet)
  • Each service has a 2–3 sentence description
  • Attributes filled in (Woman-owned / Veteran-owned / etc. if applicable)

Reviews (the biggest ranking lever)

  • Ask every closed client for a review the same week you bind them
  • Reply to every review within 48 hours — including 5-star ones
  • For negative reviews: reply calm, factual, offer to talk offline
  • Target: 5+ new reviews per month
  • Never buy reviews — Google will suspend the profile

Posts & updates (weekly)

  • Post a Google Update at least once a week (news, blog post, tip)
  • Add photos to posts (posts with images perform much better)
  • Use the 'Offer' post type for seasonal promotions

Q&A

  • Seed 5–10 common questions yourself and answer them (owner-verified answers rank)
  • Monitor Q&A weekly — answer new customer questions within 24 hours

Tracking

  • Turn on Insights and check monthly (calls, direction requests, website clicks)
  • Add UTM tags to the website link so you can see GBP traffic in analytics

Need help getting this dialed in?

We help our clients build a real online presence — not just sell them a policy.

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